To mark Qatar Sustainability Week 2025, hosted by Earthna Center for a Sustainable Future, the Embassy of Sweden in Doha launched a week-long social media campaign highlighting Sweden’s commitment to sustainability and the shared ambitions between Sweden and Qatar.

The campaign combined short videos, photos, and reels under the theme “Small Actions. Big Impact.”, showcasing both Embassy initiatives and Swedish innovation. Content included the Ambassador’s opening video congratulating Earthna on QSW’s 10th anniversary, sustainable commuting, waste sorting, and eco-friendly office habits such as a “sustainable fika.”

Through engaging storytelling and visual examples, the campaign aimed to illustrate how everyday actions — inspired by Sweden’s sustainability culture — contribute to Qatar’s broader environmental vision and global climate goals.