We are vegan, microplastic-free and cruelty-free, with any palm oil coming from a sustainable source. We’re also proud to be B Corp certified, reflecting our ongoing commitment to social and environmental responsibility.

Our formulas are made without any harmful and sensitizing ingredients, including mineral oil, microplastics, parabens, sulphates, known carcinogens, carbon black and many more.

We are vegan and against animal testing. Our products undergo extensive testing to ensure they are safe and effective in laboratories and on real people in user trials.

We use ingredients that won’t cause irritation. We’ve worked hard to switch out anything that might aggravate your skin, replacing it with ingredients that feel good without compromising performance. They’re all approved by an independent dermatologist or ophthalmologist.

We offer in our stores and website refills for our product to reduce footprint.

We want to be part of making the beauty industry a better place. And we’ll keep working towards improvement by sourcing new sustainable materials, collaborating with innovative laboratories and reducing our environmental footprint.

We are giving new life to pre-loved plastic with over 50% of our packaging containing materials from post-consumer recycled materials. We're working hard to make our packaging as responsible as possible. Our lipstick and brow pencil are refillable and all our carton paper is FSC certified.