Our Mission in eight eight smart chain is to raise awareness about food waste impacts and losses for individuals, community, Earth, and business. This year at Qatar Sustainability Week 2025, our focus is defined by four core objectives:

1. Where the food waste is generated.

2. Impact of food waste on Earth and human health.

3. The difference between minimising food waste and food recycling.

4. Small activity that we can do daily to minimize food waste.

This initiative, integrated into our corporate responsibility policy, directly supports the Environmental Development Pillar of Qatar National Vision 2030 and accelerates the nation’s journey toward the SDG 12.3 food waste reduction target.